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Landing page

Landing page

What’s a landing page and how should you improve its effectiveness? A landing page is a website which has one main goal – conversion. Web pages of this type contain many elements that encourage the user to be active. Unfortunately, despite the efforts creators put into the landing pages, such website does not always perform…

Formatting blog entries

Formatting blog entries

Formatting blog entries – what’s worth to remember? A blog entry should provide useful, or at least interesting/entertaining content, but it should also look good. It’s rather unlikely that the average user will decide to read the blog, if the first thing his eyes notice will be a compact chunk of text, e.g. in form…

microsite

Microsite

A good microsite – how to run it? If we care about the success of an online business, we certainly must invest in online positioning of the business’ website. There are many different methods used by SEO specialists in the process of website positioning. However, it’s safe to say that the most vital step is…