A form on the website – what elements does its optimisation include?
A form on the website is a very important, though at times its a neglected element of the website. The most common form is the contact form, but equally important are those through which orders of products/services are made or opinions about these things are written.
Website optimisation should certainly cover the optimisation of forms
The process of website optimisation that prepares a website for positioning should involve the communicative elements e.g. forms, questionnaires etc. These are sometimes the only chance for potential customers to contact the company. First of all, the form on the page should work fine, and there shouldn’t be any issues arising from its frequent use. It should also be built in such a way that its completion won’t pose any difficulty or confusion for the user. But what are the other things we should remember when placing a form on the website of a company?
The appearance of the form
When it comes to appearance and style, the form on the website shouldn’t differ much from the general style adopted on the website, although it is recommended to make sure it stands out among all the background features. Bear in mind that finding the form shouldn’t be a problem for the user, and it should be obvious and clear. Therefore, its header or sub-page name should be prominent, visible from every corner of the website. In addition, it is ideal to put simple, aesthetic fields on the form and label those which have a necessary completion e.g. email and name.
Construction of the form: division into stages
It’s always good if fields requiring similar data are next to each other. E.g. personal data at the beginning of the form (name, surname, street, post code, city), and further on collectively clustered information about the product. Completing the form should be divided into steps, then the user won’t have to fill in a solid chunk of info he/she. When it comes to small steps, it’s very likely that if the customer fills in one field, they will move on to another, until the form is finished. The hierarchy should be as follows: first the user completes the fields that do not require intensive thinking e.g. their personal info that they know of by heart, then the more difficult stages commence like writing a question regarding a product.
The form on the page should be completed relatively easily and quickly. To facilitate, it is possible to create the possibility of choosing options from the list instead of having to manually complete the fields. So, creating a scroll down list of possible solutions might work. The user will appreciate all the aid that shortens their effort, and will be grateful that he/she mustn’t devote their time to supplement the required data, which translates into a positive opinion about the website and the company as a whole. For the website owner, the preparation of these fields may be completed and somewhat problematic, but it will pay off in the future with the respect of the customers. The owner may always dedicate this task to web designers who can create very satisfying solutions. Besides, a scroll-list option will allow you to more precisely identify the group of users who visit the website, and issues that they face.
CTA button directing to the form on the page
In addition to the classic message forms in the form of ‘Contact Form’ or ‘Contact’, it is worth using buttons that target these fields. This applies both to the situation when the form is on the home page and on a separate subpage. CTA buttons are designed to encourage visitors to find and complete the form. Such targeting will thus increase the number of people using this form of contact. In turn, a higher number of queries will be made, and thus more sales will be pushed. In the end, the customer respects nothing more than good customer service and quick, efficient responsiveness.
The best idea is to hire company who will build contact form into your website for example Mapi Media LTD.