Blogging and its impact on sales
Blogging easily helps to generate website traffic and is a great tool for SEO specialists. It’s used by most SEO agencies on the market, because it’s as a vital element of the website hosting process. After all, regularly running a blog can help any business in the network to increase its sales.
But how does blogging affect sales?
Increasing a website traffic is usually met by many various factors, some more complex than others. One of those stages is the creation of subpages that are linked to the businesses main web home page. Within these subpages blog content is recurrently released. The greater the network (i.e. number of subpages from which the user reaches the main site), the more traffic is generated and the more well-perceived a website is by Google.
Although such subpages need to be maintained in order to be effective, and updated with high-quality blogs. Each subsequent blog entry increases the businesses’ chance to appear in the main searches under new phrases within a search engine e.g. Google. And of course, the higher your business appears in a search, the more people will visit your website and be aware of your services/products. Such regular, long-term blog activity eventually contributes to the increase in sales. This model has been practiced for many years now, and agrees with Google’s algorithm rules, so it’s safe to say that it is one of the key tasks undertaken by SEO agencies.
It is also worth mentioning that once published, the article then remains on the web and can generate long-term traffic. For example, content which reviews products virtually never grows old and always stays relevant.
Furthermore, when running a business online, it’s also worth to use blogging as a method which may help to explain the business offers/deals, educate customers regarding the topics within your field etc. The blog can even become a place which enlightens the users, as their questions are answered, and their expectations are met. So your reach is ultimately expanded. It is worth to develop articles that correspond with the most frequently asked questions by the users. For example, if a company deals with stone kitchen worktops, then the blog posts should include entries regarding the care and maintenance of such worktops. If the users will seek answers to questions that bother them, they’ll be able to find a blog created to solve their queries. Gaining such insight will also quickly and easily redirect the user to a target website of the business they show interest in.
Adding valuable content helps to build the credibility of the seller. Blogging and writing in a thoughtful and helpful way shows the users that the website and business is in the hands of experts and professionals who are very knowledgeable in the field. As a result, trust is built between the consumer and supplier. This trust is vital when it comes to making online transactions with parties that are unknown to the customer. In addition, the potential client will feel even more confident through developing knowledge and gaining wisdom thanks to the blog regarding vast topics; products, services, advice etc.
Blogging: the means allowing you to stand out from the competition
It’s always worth monitoring the activities of your competition, mainly to learn something new from them that will inspire you to do create new ideas. But a great way to surprise the competition and do something different is to run a blog which will increase the credibility of the seller. It’s often the case that if the buyer has a choice between two similar offers, similar products and similar websites, but only the second provider deals with regular blogging, then the consumer will opt for the latter, choosing the offer based on valuable blog content that the business invested time and effort in. The site where the blog is located will be better perceived and remembered. And even if the blog isn’t read by the customer, he/she will know that the website is fresh & maintained (consistently updated) and that the company is willing to spend time, money and effort to provide invaluable information, just in case the customer has a question they want to ask.
Creating content for blogs allows you to extend the reach of your marketing campaigns and open up to new horizons – new marketing channels. Blogging and email marketing are particularly a good collaboration. After all if people subscribe to a newsletter, or something alike, the recipients are reminded about new updates on the webpage, and enticing blog texts create further opportunities for them to visit the site. After all, not every company updates their products on a regular basis, if at all. Promotion of the articles can also take place on social media platforms, especially now that the ‘share’ button has become so popularised. All these aspects in the end result in an increased traffic on the site.
But of course, when discussing the impact of blogging on increasing sales, you cannot forget about interacting with the readers. Readers should always be able to leave comments, ask questions and share articles on their social media profiles. There should always be an administrator appointed to run a blog and care for the comments that customers make. In the end questions in the blog posts may arise, and they should always be replied to, otherwise the credibility of ‘live, up to date and reliable’ website may decrease or be doubted. Such elements involve the recipients and company in a conversation/debate/Q&A format – so the crucial customer trust is achieved.
In summary, there is no doubt that blogging is a tool that contributes to increasing overall sales on the online store. By acquiring as many readers as possible, the number of visits to the seller’s website increases, and so does the number of people making purchases. Even past customers. However, it is key to remember that the content which responds to users’ needs should be prioritised. I.e. one should publish mainly things that are relevant, answer common questions, arise more questions or describe the role of the business.