Positioning a website

Positioning a website

Positioning a website – how many keywords/phrases should be used during the process? We can distinguish two main types of customers ordering website positioning from digital marketing agencies. The first type are usually: prepared clients who have a basic knowledge about SEO and have specialised keywords in mind, perhaps even a defined plan of what…

e-commerce industry

E-commerce industry

Why does the potential customer decide to halt all progress with their online shopping? All about the e-commerce industry: Shopping in online stores has become the norm nowadays. In fact, a lot of people prefer this method over going to physical shops and wasting their time browsing through every item when it’s all accessible online.…

Call-Only ad campaign

Call-Only ad campaign

What is a Call-Only ad campaign? Advertising on the Internet can take many shapes and forms. Google Search ads or AdWords are especially growing in popularity, day by day. Google is a very reliable search engine, meeting the expectations of both average Internet users and online business owners. This portal constantly improves the services and…

Google My Business

Google My Business

A few words about Google My Business   Internet marketing involves many activities that aim to promote the company online and, as a result, increase all revenues from the business’ operations. When it comes to most enterprises, advertising of the website and products requires a lot of work and financial resources. Therefore, whenever possible, one…

Formatting blog entries

Formatting blog entries

Formatting blog entries – what’s worth to remember? A blog entry should provide useful, or at least interesting/entertaining content, but it should also look good. It’s rather unlikely that the average user will decide to read the blog, if the first thing his eyes notice will be a compact chunk of text, e.g. in form…

microsite

Microsite

A good microsite – how to run it? If we care about the success of an online business, we certainly must invest in online positioning of the business’ website. There are many different methods used by SEO specialists in the process of website positioning. However, it’s safe to say that the most vital step is…