Formatting blog entries – what’s worth to remember?
A blog entry should provide useful, or at least interesting/entertaining content, but it should also look good. It’s rather unlikely that the average user will decide to read the blog, if the first thing his eyes notice will be a compact chunk of text, e.g. in form of a single column. Without paragraphs, headings or any distinguishing features the text will be rejected straight away. Those who read blogs or articles alike look forward to casual, relaxed and eye-pleasing content. If they wanted an extensive chunk of complex text they would reach out for a book. So as it turns out, formatting blog entries is a very important stage and can significantly contribute to increasing the popularity of the blog and spiking overall interest.
Blog entries: pleasing to the eye
Texts that have an introduction, a main body and a concluding ending are read and well received. Thanks to that layout they are transparent and understandable, and they help to systematise the acquired knowledge. A text which is separated into paragraphs approx. 3-5 lines long are especially pleasing, as each of them develops a single thought, and the reader is allowed a rest before he/she continues to another paragraph. Such format also boosts concentration, as our eyes don’t get tired. When it comes to a text that gets published on the web, it is understood that before each paragraph (or every couple of paragraphs) begins, a headline or some sort of title will precede. The frequent occurrence of headings (H1, H2, H3, etc.) is also vital because of the process of website positioning.
Formatting blog entries step by step:
Correct spelling, clear and comprehensive syntactic constructions
Before we move on to publication and refining of the article on the actual website, we should first eliminate any errors that were made during writing. No text can be deemed as finished unless it is read, checked over, edited and proofread several times. Even if it seems to us that we have written every sentence flawlessly, during each reading it may turn out that typos suddenly emerge within the text, and the syntactical construction of some sentences is far from perfect. The main paradox of writing is that the more we read over a text we have written ourselves, the more it’ll be likely for us to simply miss obvious mistakes, so it’s always useful to get a fresh pair of eyes to look over your text.
Publishing articles with errors may seem that the author isn’t very experienced or that he/she was slacking with the text – and of course, we do not want to taint our reputation like this. However, we are humans and sometimes minor errors get through – even in well known, renowned newspapers around the world. Therefore, before the text is published or exposed to the public in any way, its crucial that it’s taken care of when it comes to correctness.
Short, understandable sentences
This point is somewhat related to the previous one. Clear syntactic constructions can only arise if sentences aren’t too long and repeatedly continued. With a very long sentence, separated by multiple commas, it may occur that the reader reaches the end of the sentence and he forgets what was said at the beginning. After all, a full stop acts as a mini-break, giving our brain rest and time to process the writing. In addition, long sentences can be more difficult to understand; sometimes a reader will be forced to read over them several times, which is a sign that something is wrong. So beyond significantly extending the time of reading, the reader’s experience won’t be the most pleasant either.
The paragraphs have been briefly discussed in the first part of the article. Each paragraph develops one specific thought or concept. Paragraphs will allow you to organise your article and give it a pleasant look. And the headings above the paragraphs usually act as summary points, quickly allowing the reader to know what to expect.
Font type and size
Formatting blog entries also means choosing the right fonts. Of course, to look professional, the font must support all characters of your language. It must also have the right size, so that the reader does not strain his/her eyes or lose sight during the reading. Only one type of font should appear in an article. An exception can be made for headlines or quotes that have to stand out from the background plain text.
Bullet pointing, numbering, tables and graphs
Sometimes a better, simpler way to present content is to simply point it out. Especially if there are calculations in the text. However, if the author of the article, quotes numerical data or compares prices of various products and services, it is worth to compress this data into tables or graphs. The knowledge presented in this way will be more easily adopted and comprehended, and it will be much easier to return to such information at a later stage. Remember, humans are often visually simulative people, so they enjoy understanding things through pictures, graphs, tables etc. especially if colour or graphics are used. If we read over something in plain text it might be difficult for some of us to memorise the facts.
Formatting blog entries – some additional tips
Formatting blog entries also includes the publication of images, e.g. photos and graphics. Exactly how many images will be placed in the text depends primarily on its length, the style and theme of the text. The pictures should concern what the article is about. It is worth focusing on quality, not quantity. The blog allows you to use your own photos, but also those that are free or available to purchase on specialised portals. The text can be divided not only by images, tables or graphs, but also by interestingly displayed quotes. A memorable and intriguing quote can support your article, showing the reader that you have done your research. Remember to put the name of the author under the quote, or at least a link to the page to the source where the quotation comes from.
We should also put links to related articles on the blog, but also texts of other authors, if we consider them interesting or valuable. That way we create a network. And if you manage to cleverly sneak the link into the article, making it look natural and aesthetic, then you will gain yourself extra points!