A good microsite – how to run it?

If we care about the success of an online business, we certainly must invest in online positioning of the business’ website. There are many different methods used by SEO specialists in the process of website positioning. However, it’s safe to say that the most vital step is the construction and maintenance of microsites that are linked to the main website and aid the site when it comes to traffic. But a good microsite cannot be a site with multiple randomly-place bits of content, and the specialised keywords cannot be stuffed or forced in. A microsite should be thematic, well organised, managed and keyword-appropriate/regulated. Otherwise it will fail and affect the rest of the SEO process negatively.

The role of a microsite

A well-established microsite essentially helps you build a stable landing page position. It strengthens it through the links that are directed to it. Of course, however, the links to the landing page cannot appear in every text and corner of the microsite – this is frowned upon and detected quickly by the Google search engine. If this happens then the position of the landing page position will decrease instead of growing. Therefore the implementation of landing-page links also needs to be appropriate and regulated.

Construction of the microsite

A microsite can be created at any time during the existence of the landing page. For example, it may be created shortly after its launch, or much later, when the owner notices that without extra help the main website may struggle to stand out from the competition. The micro site can be run independently, although its safe and more preferable that SEO agencies get involved in their running. A cooperation with a proven, trusted and professional agency ensures that the activities undergone on the microsite are most beneficial, reliable and do not harm the main website’s position.

A good microsite – the fundamental characteristics

It’s vital that in order for a microsite to be in good condition, the site cannot have a negative online history (this means it can’t be involved in: spam, hacker attacks, internet scams, etc.). It’s also best that the site is created in a flexible system that allows free and easy content management and facilitates text formatting for SEO. The micro site also must be closely thematically linked to the site that you want to support. It’s also forbidden to publish content on the site that’s been copied from the Internet – Google will detect it and ban the website for it! So each text must be unique. It’s also good to present good quality within the content, so don’t just publish a bunch of waffling nonsense. Of course, it doesn’t have to be in the standard form of content written on A-listed news websites, but at the same time it should be stuff that is easy, intriguing and enticing to read. You should always be able to flick through the article and deem that you’re happy with it representing your main website.

SEO and marketing of a microsite

Nothing prevents the microsite from generating traffic. Indeed, it’s fantastic if it does! Articles that have a continuous stream of fresh or old real readers are considered valuable and useful by search engines. Therefore, a good microsite is not made just for the sake of SEO – they are also great marketing support methods. Because of good content and aesthetics, they will arouse interest for users and then hopefully send them through to the landing page. So, running a microsite can be a great marketing strategy, although nowadays such sites require far more work than was required years ago.

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