Positioning of a mobile website – tips and hints
The amount of mobile users worldwide is constantly growing. Nowadays we use our smartphones for everything, browsing internet, social-medias, gaming, showcasing etc. Ironically making phone calls is actually in decline, being used less and less thanks to fast messaging and chat-apps. So it’s hard to imagine dealing with our lives without a smartphone if we’ve gotten so used to it. Unfortunately, that’s the sad reality of modern life. Smartphones and tablets are used in most lifestyle aspects and there’s thousands of applications that ease our comfort of living. If you want to make a quick purchase: Amazon app, if you want to track your running spree: Endomondo, if you desire to draw: Procreate. Everything can be stored on a smartphone – the device has endless possibilities, which is why people’s addiction to them is rising.
In fact, mobiles are so vital that Google has recently announced a mobile-first index, whereby mobile-optimised websites will be prioritised by the search engine platform. This scheme aims to provide internet users access to the best-optimised websites, so that they don’t have to deal with lag, unresponsiveness or delay no matter what device they use. Basically, issues that would normally discourage a user from further purchase or browsing. This is why it’s yet another incentive to revamp and make your website responsive. It’s time to put the dominant devices of our new generation before anything else.
What affects the positioning of a mobile website?
First of all, the website must have appropriate link network and contain specialised keywords. These are the basics, regardless of whether we are talking about a mobile site or a regular desktop version. Most websites on the internet follow these criteria because they are general demands that have been announced by Google. However, the factors above aren’t enough for mobile sites. If you want to refine your mobile site to a perfect level (so that it jumps high in the ranking), frankly there’s much more you’ll need to execute. Read on to find out the remaining tips and hints!
Removal of pop ups and other bothersome ads
All nuisance ads, such as pop ups & ad-before-entry ads are soon going to be fully blocked by browsers like Google Chrome, possibly within the upcoming year. But other popular browsers still display all types of ads and will continue to do so. So, if you’re not using chrome on mobile, then browsing might become particularly troublesome because adverts can cover most of the screen, if not the whole screen, and lack of responsiveness might make it difficult for us to close them down or minimise them. This can be extremely frustrating for mobile users, because they enter a webpage to enjoy themselves, and instead have to cope with a floating add that just won’t disappear. That’s why you should know that including pop ups on mobile versions of your website is a very bad idea. Indeed, you’ll gain some extra profit but just think how badly it’ll damage your online reputation. Their excessive use may contribute to lowering the ranking of the website, especially on Google who are becoming strongly repelled by the pop up ad system. Therefore, if you continue to use it, you’re essentially violating Google’s demands.
In short, positioning of a mobile website can’t run smoothly if the site contains content that displeases either Google or other online users. Of course, this does not mean you ought to delete advertising completely. You may still feature it on your website, but in moderation, and in a way that does not frustrate or invade the visitor. You always have to think of it this way: if the visitors of your website are forced to watch/notice the add, then you’re doing something wrong. Ads should always be displayed in an optional way.
Attention to navigational elements – e.g. buttons adapted to touchscreen-display
Hand-operated smartphones, with touchscreens have become so popular in the last 8-9 years that nowadays you rarely see people use phone that’s operated with manual buttons. And every brand is adapting their phones to the smart-view: Apple, Samsung, LG, Huawei just to name a few out of the hundreds! Today you’ll rarely find them selling or promoting a non-touchscreen/smart phone. It’s the opposite, modern creators of mobile devices strive to find the largest possible surface for screen placement. Essentially, the bigger, the better because a user feels more freedom when browsing the net or whatnot. They’re no longer pocket-sized phones made for convenience, rather they are now like mini-tablets, and their convenience lays not in littleness, but rather in ease of browsing. So if you’re designing a mobile website, you need to think in the same way as designers of these smartphones. In other words, make sure that the navigational elements on the page are arranged in such size that they can be easily accessed, and most of all… are responsive.
People need to feel comfort and convenience when your website is browsed. Thus you should strive to achieve that. But there’s no denying that you need specialists in that field to execute such task, so it’s always useful to employ a specialised digital marketing company, like Mapi Media, which will not only design and complete all positioning of a mobile website, but also optimise it so that it suits all of Google’s needs. To gain the best possible results, you need to hire a polymathic company that will have a wide range of expertise in the field of digital marketing, SEO, website/graphic design, e-commerce etc. so firms like Mapi Media are a perfect choice.
The speed of page loading and all individual elements
The speed of the website is a prime Google ranking factor, influencing the effective positioning of a mobile website. It’s ideal if your homepage and any other subsites load in three seconds or less, after that time the visitor normally gets impatient and leaves the page. The same goes for sub-pages with graphics, pictures etc. elements that are the most demanding to load. Which is why you should never overload your page with heavy elements or optimise the page well enough so that it endures them and still loads fast.
It can’t be stressed enough that when using the computer, we are able to wait a little longer. People on desktops are naturally equipped with more patience. However, in the case of a smartphone, we’re so used to the perception that these devices are made for fast and efficient browsing, that any delay might instantly put us off. So if your mobile website is slow, it’s unfortunately doomed to fail. Many other factors affect the speed of page loading, including its structure or over-saturation with text or fancy graphics, which is why it’s best to have a certified agency under your wing who will be able to judge and advise which features are useful and which aren’t.
Website transparency – Conclusion regarding the positioning of a mobile website
In a sense, this is related to all the points listed above. A transparent website is a website with no intrusive ads, with navigation elements adapted for finger-use, no excess images and other useless elements which obstruct view or reception. It’s also all about the text being simple but informative and clear. The mobile site in general must be clear and intuitive enough to allow every user to find the information they are looking for.