The most popular blog platforms
Recently, an article about blogging and its impact on sales appeared on this blog. There we mentioned that running a blog is not only a great hobby but is also a vital method of online marketing for small and big businesses. Regular positing of blogs, articles and enticing entries on microsites promotes the main website and helps to attract more potential customers. In the long term, it’s an essential and invaluable business development. Today’s article will indicate and discuss the most popular blog platforms.
How to choose a specific blog platform?
Firstly, we should consider what we’ll use the blog for i.e. what’s our aim – is it a hobby thing or a professional marketing strategy? Whatever the decision, it’s evident in any case that the blog will be used for publication of articles of some kind. However, these articles can take a variety of different forms. On the one hand, they can be insightful, informative advice posts, long essays, memoirs, reviews etc. On the other hand, they can be short little pieces of info or simple images with little to no description. So, whether you’re an individual person looking for a place to share your hobby or you’re a professional company with the aim to increase the company sales then you’ll probably consider a blog that most suits your style. But remember, that no matter what, writing and posting encouraging entries is key, and whether you want or need followers, it’s the content that will encourage them to be active. But most of all, they’ll desire to come back to your blog.
Blog platforms are usually either free or paid, or both! They can also differ in the degree of difficulty of ‘handling’ or ‘correspondence’. Choosing the right blog platform can have a great impact on the blog’s appearance, popularity and its ranking position in the search engine. Of course, the latter issue is influenced by many other factors than just the blog platform itself. But it’s generally agreed and tested, that no matter what, external linking on blog microsites and consistent activity on website blog significantly increases the positioning of the website on Google. It’s essentially a form of natural advertising.
The most popular blog platforms:
‘Blogger’ is a free platform run entirely by Google. It’s a great solution for people who are only starting their adventure with blogging. Advanced users may complain about it’s simplicity e.g. few available themes and limited post-editing capabilities. But it’s ideal for a newbies and people who aren’t too bothered about thousands of options. It’s never too complicated nor hard to work, and most of the time people who join it will be able to create and edit new posts in no time, without any help. The storage on the is limited to 15 GB however, so if you’re uploading many pictures then it’s preferable to resize and format them with special tools. Blogger has a host of other advantages, such as the attached hosting in the subdomain and the possibility of connecting a custom domain.
‘WordPress.com’ is yet another free blog platform. It’s very easy to use and provides enough freedom to satisfy even the fussiest bloggers. Of course the options are not endless nor limitless, but WordPress is still filled with vast options. The service also provides hosting with a subdomain. The intuitive operation of the management panel and easy communication & social interactions are regarded as one of the main advantages of the platform.
WordPress.org is also a free website, however, it requires you to own a server and have a basic knowledge on how to operate and configurate the posts. Using WordPress.org is possible after a domain has been purchased. The platform provides huge opportunities for expansion, but once again purchasing further, more extensive themes may be costly. And remember that you’re already purchasing a domain. Thus WordPress.org is a great choice for people who like to deal with by themselves, have full control over their website and feel that they are working on a professional website. Although for us, personally, the options offered by this platform are a little expensive and don’t have that many more advantages over WordPress.com.
Tumblr is a fantastic free proposal as well. Because, after all, blog platforms don’t exist just for article publishing! Tumblr is one of the best well-known solutions for blogs that will contain a lot of multimedia content (i.e. where images are many and writing is rather short). The platform grants the possibility to add various types of entries: photos, links, videos, etc. Comments have been replaced by ‘likes’ and the possibility of re-blogging is essentially Twitter’s ‘retweet’ button. It allows sharing content, some of which is written, just in image format. This site is essentially a one big community where bloggers interact, create posts among themselves and tag many others along, they introduce one to another and develop a network that is significantly different to the stand-alone blogs on other sites. The platform has the hosting and subdomain attached.
‘Posterous’ is a free platform that promotes blogging via email. In other words, when sending an email, we automatically add an article on the blog if we wish to do so. It works well if you’re comfortable in using hotmail.com or gmail.com and you don’t want to be burdened by any other website. The title of the article should be included in the ‘subject of the message’. Posterous offers quite simple solutions, although compared to Tumblr, it is more adapted to traditional blogging content. The platform gives you the opportunity to connect your own domain.
Joomla is a blog platform compared very often to WordPress.org; although its support and management requires even greater experience and knowledge when it comes to editing, configuration and posting. The first month of using the platform is free, then you’ll have to pay a particular fee. This is a great solution for company blogs and businesses who want to focus on earning via the blog.
The most popular blog platforms are essentially those whose handling is intuitive and strictly speaking, quite simple. People who start their adventure with blogging choose the free platforms because they don’t want to pay for something they may not even use in the future. But it’s quite intriguing how a simple trial often results in hooking the bloggers in who stay and post regularly, and only then bloggers moving on to more professional spaces.
So to conclude, if blogging is treated simply as a hobby, the possibilities offered by free blog platforms are more than sufficient. If you are a business then you may consult other blog formats to suit your needs, but such blogs may not be visited as often, so you should make sure that the content is interesting and attractive so that you secure your viewers. A nice-looking, appealing and above all regularly run blog will bring considerable benefits to any business. Which platform you go for is certainly a stylistic and preferential issue!